Great Example of Informing and Educating with Content
On my home I have a roof that includes a flat area, which is very common in the kinds of home built in the Phoenix, Arizona area. I was told that it’s a good idea to recoat the flat area every 5 years...
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The New Pragmatic Marketing Market and Launch Classes
In July of this year Pragmatic Marketing introduced a big change to our curriculum that reflects the feedback we’ve received over the years. Many of you have asked “What’s new? What’s different?”....
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Product Launch Analysis: Affordable Care Act 1.0
Launch Rating: For those of my friends in technology companies you know exactly what would happen to us if we were responsible for the planning and execution of the ACA 1.0 launch. It would be short...
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Will Increased Content Marketing Budgets Have a Positive Impact?
A number of recent studies indicate that budgets for content marketing have increased significantly year over year. While this is certainly a good thing, I wonder if marketing teams will just spend a...
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Should Salespeople Work the Trade Show Booth?
Are salespeople the right resource in the booth? Trade shows set the stage for mismatched expectations If not salespeople working the booth, then who? If salespeople should work the trade show booth...
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A Product Launch “Is He Cheating on Me” Quiz
Source: FreeDigitalPhotos.net image by David Castillo Dominici It’s a new year. The first quarter is a time for launching new products and expectations are high. Launching a product successfully is...
View ArticleIt Starts with a Conversation
Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others. We often think that a successful product starts with...
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A product launch is a campaign
kam-peyn Campaign: “a systematic course of aggressive activities for some specific purpose” Given the above definition of a campaign, it’s easy to understand how a product launch fits nicely into that...
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Why references, reviews, and referrals matter
Today you will get a request from a member of your sales team for a ‘reference’. An individual who is using your product today, likes it, and is willing to say nice things about it to other people who...
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Product Launch 30 Day Plan – Week 3
In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of...
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